On the other hand, it takes a great deal of work scripting, conceptualizing, lighting, make-up, scenery, shooting, editing, re-editing, re-re-editing, adding music, sound effects and graphics and of course making sure all of the client’s “must haves” are included in the production.

Ultimately, the product the client wants, may not be the product that does the best job attracting interest to the client’s website or generating new customers.  Whether new business is achieved through 100,000 viral forwards on social media platforms or through the perfect high end client actually watching an entire business video and developing trust and a bond with the business – the end result of video is very measurable.

Here is a video of an office tour we did for one of our Personal Injury Attorney clients – Flesch Law.

Now wasn’t that much more entertaining than me trying to describe all the reasons why the Flesch Law Firm is the only call you should make when you are in an auto accident?

303-806-8886, www.fleschlaw.com.

At New Paradigm Media we excel at connecting our clients with the right video product to generate results, from short clip SEO enhancing videos that can be completed in a few hours of shooting for $1,250 to 45 minute video productions that generate million dollar clients, we have the best quality product at amazingly low rates.

For more information on these and other services we offer, schedule a free marketing analysis of your business with James Gilmore at james@newparadigmmedia.biz and 303-952-4056 ext 102.

What is Behavioral Targeting and does it really work?  Those are complicated questions but the answers can have a dramatic impact on your business regardless of what product or service you sell.

It has become common knowledge that search engines, social media sites and millions of websites track the buying behaviors of their visitors.  What small business often does not understand is how the application of this data could be used to grow their business.

Let’s take search engine marketing as an example.  If you often make searches on the web for movie schedules, don’t be surprised if you begin to see banner ads and email solicitations that want to sell you a NetFlix subscription or your own Blu-Ray version of the latest box office smash.  These advertisers pay big bucks to reach you, a consumer who has expressed interest in the latest movie releases.

Taking this a step further, consider if your business was selling hand-made chocolate creations for kids and your target buyer is upper income suburban moms with kids who plan birthday parties.  You could put together a pay Per Click campaign on Google to buy leads every time someone typed in a certain combination of key words or you could even buy a “bucket” of impression based banner ads showing those luscious confections, a pre-roll video and a link to your order form!  You could also target these impressions to be served to people who live in the La Jolla suburb of San Diego, have income of $250k+ per year, two or more kids under 18 that play soccer.  How much more impactful do you think your response would be as opposed to a space ad in a newspaper?

It all sounds a bit “Big Brotherish” but when the technology exists – why not use it to grow your business through extremely trackable Return on Investment producing marketing tools?

One of the services New Paradigm Media offers is impactful digital advertising.  From search engine marketing to organic search engine optimization that really gets results to pinpoint target marketing banner ads, blocks and remarketing systems – we have the experience to reach your potential customers more efficiently than ever before.

For more information on these and other services we offer, schedule a free marketing analysis of your business with James Gilmore at james@newparadigmmedia.biz and 303-952-4056 ext 102.

“New Paradigm Media has partnered with some of the world’s top marketing professionals and business consultants in order to provide our clients with the most cost effective services possible,” says Rob Sigmon, CEO New Paradigm Media. “Arthur Mitchell is one of those top professionals, and we sincerely welcome him to the company.”

“New Paradigm Media offers all of the services that are essential to growing a business from traditional forms of marketing to new digital media,” says Stu Basham, New Paradigm Media’s Chief Marketing Assistant. “Arthur has a proven track record in those areas, and will be able to assist us in numerous ways.”

“I’m elated to join this great company where I can continue to excel in marketing and business development—not only in the mainstream business world but in the entertainment industry—with a much bigger platform and more specialized team,” says Mr. Mitchell. “I am also excited that New Paradigm Media will be forming a strategic alliance with Urban Network and Webb Marketing, two companies where I have been Vice President of Business Development these past eight years. I look forward to working with Rob Sigmon, Stu Basham, and the entire New Paradigm Media team.”

For more information, contact Arthur Mitchell at (480) 823-0522

Psychographics simply allow us as marketers to enter into a deeper discovery phase with our clients and their businesses.  Are your customers religious?  Do they tend to be more conservative or liberal? Do they prefer dramas, action flicks or westerns?  Are they more materialistic or utilitarian?  These are just a few great psychological tendencies which can dramatically impact your marketing – if you use the information correctly.

I would not, however, recommend asking the next customer through your door if they are a Republican or a Democrat.  You are likely to get strange looks and possibly a long conversation or even a session of ranting or attempted converting.  Everyone has an opinion on these deep issues.  Your challenge is to obtain the information tactfully that is useful for your marketing and to use if craftily – it is a tall order.

A great way to begin a harmless compilation of your client’s psychographics is through relevant social media.  Try posting a link to a poll through a service like Survey Monkey or just posting questions where your followers can engage with you.  We can practice right here:

What is your perception of businesses who attempt to learn about your demographics, likes and dislikes and patterns of behavior?  Are you happy they have taken an interest in you or do you feel like it’s an unnecessary invasion of your privacy?  I look forward to reading your thoughts – oh and by the way, we will be gathering information about you when you respond J.

One of the services New Paradigm Media offers is marketing consulting.  Our consultants have over 20 years of experience in marketing businesses and can be engaged on a per project basis to accomplish important marketing functions at your company like identifying your target customer profile, creating a marketing strategy to reach new prospects in your demographic and psychographic target , even focus groups to explore deep buyer behavior and motivations.

For more information on these and other services we offer, schedule a free marketing analysis of your business with Ceelee Chainey at ceelee@newparadigmmedia.biz and 303-952-4056 ext 103.

New Paradigm Media

Advertising Agency Denver, San Diego, Washington, DC

Savvy clients know the age, gender, geographic location and income of their core customer base.  Client’s who don’t know this information – really do, it just takes us a little while to uncover it.  Stop and think about who those smiling customers are that repeatedly walk through your door or hang out on your website and tell their friends all about your great services.  If you truly don’t know these basics, make a commitment to find out about the next 20 customers who buy something.

Once you have compiled this information, share it with us at New Paradigm Media.  You will be surprised with what we can do with just a little bit of core customer data.  Whether it’s determining the right message for a direct mail piece to one specific zip code over flowing with your target customers or crafting an amazing business video to boost your organic SEO results to your world wide audience – demographics are amazing!

Learn how to Outsource Your Marketing and Insource Your Profits today by scheduling a free marketing analysis of your business with Ceelee Chainey at ceelee@newparadigmmedia.biz and 303-952-4056 ext 103.